Category · Spain
Hair Accessories
15K estimated AI asks a month. AI answers name 18 brands with no clear leader and show native product carousels in 16.7% of AI Mode answers.
Taxonomy #171Level 3n = 16 answers16 promptsupdated Oct 28, 2026AI Mode8ChatGPT8
AI demand / mo
15K
36.1K Google searches
CPC €0.27 · High comp.
12-month trend
−19%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
18
Fragmented · HHI 582
n = 8 answers
Native catalog
AI Mode16.7%
ChatGPT0%
10 distinct products
n = 16 answers
Ad rate
0%ChatGPT
No ads captured
n = 8 answers
Opportunity
93
High
93 / 100
- Demand
- p91
- Open
- 79
- Ads
- 0
n = 16 answers
Subcategories
12 subcategories · size = AI demand · colour = opportunity
64Tiaras27.4%4.1K AI asks / mo56Hair Pins, Claws & Clips19.4%2.9K AI asks / mo48Wigs15%2.2K AI asks / mo43Hair Extensions12.2%1.8K AI asks / mo31Ponytail Holders8%1.2K AI asks / mo31Hair Combs8%1.2K AI asks / mo8Headbands3.6%540 AI asks / moHair Nets2.4%365 AI asks / moHair Forks & Sticks2%Wig Accessories1.7%
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 16 answers16 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Hair Accessories answers
n = 8 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 582Leader 10.5%Top 3 21.1%
Fragmented: no brand dominates. The top 3 hold 21.1% of mentions; the leader 10.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode8