Category · Spain
Party & Celebration
78.8K estimated AI asks a month. AI answers name 42 brands with no clear leader and show no native product carousel.
Taxonomy #5709Level 2n = 36 answers36 promptsupdated Oct 28, 2026AI Mode18ChatGPT18
AI demand / mo
78.8K
189.8K Google searches
CPC €0.75 · High comp.
12-month trend
−14%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
42
Fragmented · HHI 238
n = 18 answers
Native catalog
AI Mode0%
ChatGPT0%
n = 36 answers
Ad rate
0%ChatGPT
No ads captured
n = 18 answers
Opportunity
83
High
83 / 100
- Demand
- p84
- Open
- 93
- Ads
- 0
n = 36 answers
Subcategories
4 subcategories · size = AI demand · colour = opportunity
95Party Supplies81.4%64.1K AI asks / mo95Gift Giving12.1%9.5K AI asks / mo47Trophies & Awards4.3%3.4K AI asks / moSpecial Effects2.2%
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 36 answers36 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Party & Celebration answers
n = 18 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 238Leader 2.4%Top 3 7.1%
Fragmented: no brand dominates. The top 3 hold 7.1% of mentions; the leader 2.4%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode18