Compare · Google taxonomy #5709
Party & Celebration
Fiestas y celebraciones · Arts & Entertainment
n = 142 answers142 promptsOct 28, 2026Mexico
Fiestas y celebraciones
n = 40 answers40 promptsOct 27, 2026Leader Artline Decorite4.5%
United States
Party & Celebration
n = 66 answers66 promptsOct 28, 2026Leader The Knot2.7%
Spain
Fiestas y celebraciones
n = 36 answers36 promptsOct 28, 2026Leader Annikids2.4%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 69.7% of these answers in the US vs 0% in Spain.
- AI answers show a shopping carousel 13.8% of the time in Mexico, but almost never in Spain (0%).
- AI demand is 8.7× higher in the US (686K asks a month) than in Spain (78.8K).
- A different brand leads in each country: Artline Decorite in Mexico, The Knot in the US and Annikids in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Search demand is shrinking in every country (−14% to −29% year on year).
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
187.9K
686K
78.8K
Google searches / month
452.7K
1.7M
189.8K
Search trend
down −29%
Peak: Oct 2025
down −21%
Peak: Oct 2025
down −14%
Peak: Oct 2025
Cost per click
MX$3.09
High competition
$3.25
High competition
€0.75
High competition
Shopping carousel
13.8%
AI Mode 17.6% · ChatGPT 10%
13.3%
AI Mode 8.3% · ChatGPT 18.2%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
65%
13 ads seen
69.7%
31 ads seen
0%
0 ads seen
Brands named
22
Top 3 hold 13.6%
103
Top 3 hold 7.1%
42
Top 3 hold 7.1%
Concentration
Fragmented
HHI 455
Fragmented
HHI 107
Fragmented
HHI 238
Products in carousels
29
Median MX$263
54
Median $9.00
0
No prices seen
Opportunity
High75
High79
High83
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
22 brands
United States
103 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
29 products
- 1Mercado Libre35.1%8
- 2Amazon35.1%6
- 3AVisual PRO2.7%1
United States
54 products
- 1Etsy22.2%6
- 2Walmart13.6%8
- 3Amazon4.9%4
Spain
0 products
- 1Amazon50%6
- 2Druni8.3%1
- 3El Corte Inglés8.3%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure