Category · Spain
General Office Supplies
30.6K estimated AI asks a month. AI answers name 21 brands with no clear leader and show native product carousels in 25% of AI Mode and 9.1% of ChatGPT answers.
Taxonomy #932Level 2n = 22 answers22 promptsupdated Oct 28, 2026AI Mode11ChatGPT11
AI demand / mo
30.6K
73.8K Google searches
CPC €0.73 · High comp.
12-month trend
−53%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
21
Fragmented · HHI 476
n = 11 answers
Native catalog
AI Mode25%
ChatGPT9.1%
36 distinct products
n = 22 answers
Ad rate
0%ChatGPT
No ads captured
n = 11 answers
Opportunity
71
High
71 / 100
- Demand
- p69
- Open
- 86
- Ads
- 0
n = 22 answers
Subcategories
12 subcategories · size = AI demand · colour = opportunity
92Paper Products48.9%15K AI asks / mo65Paper Clips & Clamps20.5%6.3K AI asks / mo41Tacks & Pushpins8.9%2.7K AI asks / mo37Rubber Bands7.3%2.2K AI asks / mo28Staples4.9%1.5K AI asks / mo28Mounting Putty4.9%1.5K AI asks / mo24Erasers3.9%1.2K AI asks / mo
2 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 22 answers22 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in General Office Supplies answers
n = 11 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 476Leader 4.8%Top 3 14.3%
Fragmented: no brand dominates. The top 3 hold 14.3% of mentions; the leader 4.8%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode11