Compare · Google taxonomy #932
General Office Supplies
Productos generales · Office Supplies
n = 100 answers100 promptsOct 28, 2026Mexico
Productos generales
n = 28 answers28 promptsOct 27, 2026Leader 360imprimir6.7%
United States
General Office Supplies
n = 50 answers50 promptsOct 28, 2026Leader BIC1.9%
Spain
Productos generales
n = 22 answers22 promptsOct 28, 2026Leader Apple4.8%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 76% of these answers in the US vs 0% in Spain.
- AI demand is 18× higher in the US (552.9K asks a month) than in Spain (30.6K).
- Shopping carousels show up 4.2× more often in the US (35.1% of answers) than in Mexico (8.4%).
- A different brand leads in each country: 360imprimir in Mexico, BIC in the US and Apple in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Amazon leads the shopping carousels in Mexico and Spain; Staples in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
101.9K
552.9K
30.6K
Google searches / month
245.6K
1.3M
73.8K
Search trend
up +2%
Peak: Jul 2026
up +4%
Peak: Feb 2026
down −53%
Peak: Oct 2025
Cost per click
MX$23.79
High competition
$3.46
High competition
€0.73
High competition
Shopping carousel
8.4%
AI Mode 16.7% · ChatGPT 0%
35.1%
AI Mode 26.1% · ChatGPT 44%
17.1%
AI Mode 25% · ChatGPT 9.1%
Ads in answers
28.6%
4 ads seen
76%
27 ads seen
0%
0 ads seen
Brands named
28
Top 3 hold 16.7%
93
Top 3 hold 5.7%
21
Top 3 hold 14.3%
Concentration
Fragmented
HHI 378
Fragmented
HHI 117
Fragmented
HHI 476
Products in carousels
18
Median MX$256
53
Median $8.95
36
Median €11.13
Opportunity
High79
High72
High71
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
28 brands
United States
93 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
18 products
United States
53 products
Spain
36 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure