Category · Mexico
Herramientas
398.9K estimated AI asks a month. AI answers name 97 brands with no clear leader, show native product carousels in 25% of AI Mode and 18.9% of ChatGPT answers, and carry ads in 21.6% of ChatGPT answers.
Taxonomy #1167Level 2n = 148 answers148 promptsupdated Oct 27, 2026AI Mode74ChatGPT74
AI demand / mo
398.9K
961.1K Google searches
CPC MX$3.52 · High comp.
12-month trend
+5%
Peak Sep
Oct 2025 – Sep 2026
Brands seen
97
Fragmented · HHI 162
n = 74 answers
Native catalog
AI Mode25%
ChatGPT18.9%
123 distinct products
n = 148 answers
Ad rate · ChatGPT
21.6%
16 ads · 6 advertisers
n = 74 answers
Opportunity
94
High
94 / 100
- Demand
- p95
- Open
- 86
- Ads
- 22
n = 148 answers
Subcategories
79 subcategories · size = AI demand · colour = opportunity
96Sensores y herramientas de medida26.3%104.7K AI asks / mo95Sierras9%35.9K AI asks / mo86Compresores6.3%25.1K AI asks / mo84Esmeriladoras5.2%20.5K AI asks / mo82Tornos4.2%16.8K AI asks / mo82Martillos y mazos3.9%15.6K AI asks / mo81Linternas3.6%14.4K AI asks / mo80Alicates3.4%13.7K AI asks / mo80Llaves inglesas3.4%13.7K AI asks / mo80Taladradores y llaves de impacto3.4%13.7K AI asks / mo20Encendedores y cerillas2.8%11.2K AI asks / mo75Pistolas de aire caliente2.3%9.2K AI asks / mo19Pulidoras2.3%9.2K AI asks / mo48Cortadores2%7.9K AI asks / mo73Destornilladores1.9%7.5K AI asks / mo73Hachas1.9%7.5K AI asks / mo73Yunques1.9%7.5K AI asks / mo21Herramientas de pintura1.8%7.2K AI asks / mo17Fresadoras1.5%70Lijadoras1.5%66Máquinas para pulir1.3%Sopletes1.3%Herramientas de albañilería1.2%Perforadoras y punzones1%Taladros1%
Other0.8%
Cautines0.7%10 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 148 answers148 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Herramientas answers
n = 74 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 162Leader 6.5%Top 3 13.8%
Fragmented: no brand dominates. The top 3 hold 13.8% of mentions; the leader 6.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode74