Category · Mexico
Toys
267.9K estimated AI asks a month. AI answers name 92 brands with no clear leader, show native product carousels in 10.3% of AI Mode and 22% of ChatGPT answers, and carry ads in 50% of ChatGPT answers.
Taxonomy #1253Level 2n = 100 answers80 promptsupdated Oct 27, 2026AI Mode40ChatGPT50AI Overviews10
AI demand / mo
267.9K
645.6K Google searches
CPC MX$2.41 · High comp.
12-month trend
−24%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
92
Fragmented · HHI 111
n = 50 answers
Native catalog
AI Mode10.3%
ChatGPT22%
67 distinct products
n = 90 answers
Ad rate
50%ChatGPT
25 ads · 3 advertisers
n = 50 answers
Opportunity
90
High
90 / 100
- Demand
- p93
- Open
- 95
- Ads
- 50
n = 100 answers
Subcategories
28 subcategories · size = AI demand · colour = opportunity
94Dolls, Playsets & Toy Figures40.2%107.6K AI asks / mo43Activity Toys15%40.2K AI asks / mo89Visual Toys11.6%31K AI asks / mo54Art & Drawing Toys8%21.5K AI asks / mo44Remote Control Toys6.6%17.7K AI asks / mo79Play Vehicles4.6%12.4K AI asks / mo0Pretend Play4.3%11.6K AI asks / mo61Sports Toys2.7%7.3K AI asks / moRiding Toys1.9%Building Toys1.2%Musical Toys1%Ball Pits0.8%
5 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 100 answers80 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Toys answers
n = 50 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 111Leader 2.1%Top 3 5.3%
Fragmented: no brand dominates. The top 3 hold 5.3% of mentions; the leader 2.1%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode40
- AI Overviews10