Mexico
Juguetes
n = 100 answers · 80 prompts · Oct 27, 2026 Open L Leader LEGO 2.1% United States
Toys
n = 142 answers · 142 prompts · Oct 28, 2026 Open M& Leader Melissa & Doug 2.4% Spain
Juguetes
n = 74 answers · 54 prompts · Oct 28, 2026 Open M Leader Maisto 2.5% What's different Generated from the numbers below; each line only appears when both sides have enough data.
AI demand is 8.3× higher in the US (1.7M asks a month) than in Spain (208.1K). Search demand is growing in the US (+10%) and Spain (+28%) but shrinking in Mexico (−24%). ChatGPT shows ads in 50% of these answers in Mexico vs 0% in Spain. Shopping carousels show up 2.9× more often in the US (27.5% of answers) than in Spain (9.4%). A different brand leads in each country: LEGO in Mexico, Melissa & Doug in the US and Maisto in Spain. Amazon leads the shopping carousels in Mexico and Spain; Walmart in the US. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
16.8%
AI Mode 10.3% · ChatGPT 22%
27.5%
AI Mode 28.1% · ChatGPT 26.8%
9.4%
AI Mode 0% · ChatGPT 16.2%
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
154 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 316 answers276 promptsOct 28, 2026
