Category · Mexico
Party & Celebration
187.9K estimated AI asks a month. AI answers name 22 brands with no clear leader, show native product carousels in 17.6% of AI Mode and 10% of ChatGPT answers, and carry ads in 65% of ChatGPT answers.
Taxonomy #5709Level 2n = 40 answers40 promptsupdated Oct 27, 2026AI Mode20ChatGPT20
AI demand / mo
187.9K
452.7K Google searches
CPC MX$3.09 · High comp.
12-month trend
−29%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
22
Fragmented · HHI 455
n = 20 answers
Native catalog
AI Mode17.6%
ChatGPT10%
29 distinct products
n = 40 answers
Ad rate
65%ChatGPT
13 ads · 5 advertisers
n = 20 answers
Opportunity
75
High
75 / 100
- Demand
- p90
- Open
- 86
- Ads
- 65
n = 40 answers
Subcategories
4 subcategories · size = AI demand · colour = opportunity
74Party Supplies78.7%147.8K AI asks / mo68Gift Giving15.4%28.9K AI asks / mo18Trophies & Awards3.3%6.2K AI asks / mo15Special Effects2.7%5K AI asks / mo
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 40 answers40 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Party & Celebration answers
n = 20 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 455Leader 4.5%Top 3 13.6%
Fragmented: no brand dominates. The top 3 hold 13.6% of mentions; the leader 4.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode20