Category · Mexico
Home Fragrances
40.9K estimated AI asks a month. AI answers name 5 brands (the top 3 hold 60%), show native product carousels in 20% of AI Mode answers, and carry ads in 60% of ChatGPT answers.
Taxonomy #592Level 3n = 10 answers10 promptsupdated Oct 27, 2026AI Mode5ChatGPT5
AI demand / mo
40.9K
98.5K Google searches
CPC MX$2.70 · High comp.
12-month trend
−45%
Peak Dec
Oct 2025 – Sep 2026
Brands seen
5
Moderate · HHI 2,000
n = 5 answers
Native catalog
AI Mode20%
ChatGPT0%
16 distinct products
n = 10 answers
Ad rate
60%ChatGPT
3 ads · 1 advertiser
n = 5 answers
Opportunity
40
Low
40 / 100
- Demand
- p94
- Open
- 40
- Ads
- 60
n = 10 answers
Subcategories
6 subcategories · size = AI demand · colour = opportunity
30Candles41.1%16.8K AI asks / mo27Incense27.5%11.2K AI asks / mo24Potpourri18.4%7.5K AI asks / mo70Air Fresheners8.2%3.4K AI asks / mo61Fragrance Oil4.5%1.8K AI asks / mo
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 10 answers10 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Home Fragrances answers
n = 5 answersGoogle AI Mode and AI Overviews answers
Market concentrationModerate
FragmentedModerateConcentrated
HHI 2,000Leader 20%Top 3 60%
Moderately concentrated: the top 3 hold 60% of mentions; the leader 20%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode5