Category · Mexico
Casa y jardín
2.2M estimated AI asks a month. AI answers name 462 brands with no clear leader, show native product carousels in 12.8% of AI Mode and 12.9% of ChatGPT answers, and carry ads in 35.8% of ChatGPT answers.
Taxonomy #536Level 1n = 636 answers616 promptsupdated Oct 28, 2026AI Mode308ChatGPT318AI Overviews10
AI demand / mo
2.2M
5.2M Google searches
CPC MX$5.07 · High comp.
12-month trend
−6%
Peak Nov
Oct 2025 – Sep 2026
Brands seen
462
Fragmented · HHI 28
n = 318 answers
Native catalog
AI Mode12.8%
ChatGPT12.9%
430 distinct products
n = 626 answers
Ad rate · ChatGPT
35.8%
114 ads · 20+ advertisers
n = 318 answers
Opportunity
94
High
94 / 100
- Demand
- p94
- Open
- 97
- Ads
- 36
n = 636 answers
Subcategories
21 subcategories · size = AI demand · colour = opportunity
98Cocina y comedor29.2%635K AI asks / mo93Decoración15.3%333.9K AI asks / mo84Plantas12.1%262.9K AI asks / mo87Jardín10.7%234K AI asks / mo73Electrodomésticos9.7%210.7K AI asks / mo72Ropa de casa7.9%173K AI asks / mo76Productos del hogar5.1%110K AI asks / mo78Piscina y spa4.9%106.9K AI asks / mo53Seguridad empresarial y del hogar1.1%31Protección contra inundaciones, gases e incendios1.1%Accesorios para el baño1%Iluminación
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 636 answers616 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Casa y jardín answers
n = 318 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 28Leader 0.9%Top 3 2.7%
Fragmented: no brand dominates. The top 3 hold 2.7% of mentions; the leader 0.9%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode308
- AI Overviews10