Category · Mexico
Exercise & Fitness
146.7K estimated AI asks a month. AI answers name 19 brands with no clear leader, show native product carousels in 15.4% of AI Mode and 13.3% of ChatGPT answers, and carry ads in 40% of ChatGPT answers.
Taxonomy #990Level 2n = 30 answers30 promptsupdated Oct 27, 2026AI Mode15ChatGPT15
AI demand / mo
146.7K
353.5K Google searches
CPC MX$5.46 · High comp.
12-month trend
+9%
Peak Dec
Oct 2025 – Sep 2026
Brands seen
19
Fragmented · HHI 526
n = 15 answers
Native catalog
AI Mode15.4%
ChatGPT13.3%
17 distinct products
n = 30 answers
Ad rate
40%ChatGPT
6 ads · 2 advertisers
n = 15 answers
Opportunity
82
High
82 / 100
- Demand
- p86
- Open
- 84
- Ads
- 40
n = 30 answers
Subcategories
26 subcategories · size = AI demand · colour = opportunity
93Stopwatches56.9%83.4K AI asks / mo55Cardio30.6%44.9K AI asks / mo69Yoga & Pilates3.4%5.1K AI asks / mo66Exercise Bands3.4%5K AI asks / mo59Exercise Benches2.3%53Ab Wheels & Rollers1.5%Power Towers0.5%Weight Lifting
10 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 30 answers30 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Exercise & Fitness answers
n = 15 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 526Leader 5.3%Top 3 15.8%
Fragmented: no brand dominates. The top 3 hold 15.8% of mentions; the leader 5.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode15