1.1M estimated AI asks a month. AI answers name 29 brands with no clear leader, show native product carousels in 40% of AI Mode answers, and carry ads in 12.5% of ChatGPT answers.
10 subcategories · size = AI demand · colour = opportunity
Brands, stores, products, ads and sources in the sampled answers
Share of brand mentions in Boating & Rafting answers
Fragmented: no brand dominates. The top 3 hold 13.3% of mentions; the leader 6.7%.
Product categories: Google answers only, for now
