Category · United States
Apparel & Accessories
8.4M estimated AI asks a month. AI answers name 593 brands with no clear leader, show native product carousels in 23.8% of AI Mode and 24.2% of ChatGPT answers, and carry ads in 30.1% of ChatGPT answers.
Taxonomy #166Level 1n = 306 answers306 promptsupdated Oct 28, 2026AI Mode153ChatGPT153
AI demand / mo
8.4M
20.2M Google searches
CPC $1.27 · High comp.
12-month trend
−32%
Peak Dec
Oct 2025 – Sep 2026
Brands seen
593
Fragmented · HHI 19
n = 153 answers
Native catalog
AI Mode23.8%
ChatGPT24.2%
542 distinct products
n = 306 answers
Ad rate
30.1%ChatGPT
50 ads · 20+ advertisers
n = 153 answers
Opportunity
81
High
81 / 100
- Demand
- p81
- Open
- 98
- Ads
- 30
n = 306 answers
Subcategories
8 subcategories · size = AI demand · colour = opportunity
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 306 answers306 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Apparel & Accessories answers
n = 153 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 19Leader 0.6%Top 3 1.9%
Fragmented: no brand dominates. The top 3 hold 1.9% of mentions; the leader 0.6%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode153