17.5K estimated AI asks a month. AI answers name 5 brands (Lifetime alone holds 42.9%), show no native product carousel, and carry ads in 33.3% of ChatGPT answers.
3 subcategories · size = AI demand · colour = opportunity
Brands, stores, products, ads and sources in the sampled answers
Share of brand mentions in Tetherball answers
Concentrated: a few brands own the answers. The top 3 hold 71.4%; the leader 42.9%.
Product categories: Google answers only, for now
