Category · United States
General Purpose Athletic Equipment
32.3K estimated AI asks a month. AI answers name 18 brands with no clear leader, show native product carousels in 16.7% of AI Mode and 25% of ChatGPT answers, and carry ads in 50% of ChatGPT answers.
Taxonomy #499799Level 3n = 16 answers16 promptsupdated Oct 28, 2026AI Mode8ChatGPT8
AI demand / mo
32.3K
77.8K Google searches
CPC $1.37 · High comp.
12-month trend
−15%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
18
Fragmented · HHI 582
n = 8 answers
Native catalog
AI Mode16.7%
ChatGPT25%
7 distinct products
n = 16 answers
Ad rate
50%ChatGPT
4 ads · 4 advertisers
n = 8 answers
Opportunity
76
High
76 / 100
- Demand
- p70
- Open
- 79
- Ads
- 50
n = 16 answers
Subcategories
14 subcategories · size = AI demand · colour = opportunity
18Gym Mats42.5%13.7K AI asks / mo10Sports Mouthguards12.7%4.1K AI asks / mo9Ball Pumps10.4%3.4K AI asks / mo47Sports Megaphones10.4%3.4K AI asks / mo44Stadium Seats & Cushions8.5%2.7K AI asks / mo41Athletic Cups6.9%2.2K AI asks / mo5Ball Pump Accessories4.6%1.5K AI asks / mo32Altitude Training Masks3.7%1.2K AI asks / mo
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 16 answers16 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in General Purpose Athletic Equipment answers
n = 8 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 582Leader 10.5%Top 3 21.1%
Fragmented: no brand dominates. The top 3 hold 21.1% of mentions; the leader 10.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode8