Category · United States
Building Consumables
568.8K estimated AI asks a month. AI answers name 39 brands with no clear leader, show native product carousels in 15.4% of AI Mode and 31.3% of ChatGPT answers, and carry ads in 75% of ChatGPT answers.
Taxonomy #503739Level 2n = 32 answers32 promptsupdated Oct 28, 2026AI Mode16ChatGPT16
AI demand / mo
568.8K
1.4M Google searches
CPC $1.27 · High comp.
12-month trend
−4%
Peak Dec
Oct 2025 – Sep 2026
Brands seen
39
Fragmented · HHI 263
n = 16 answers
Native catalog
AI Mode15.4%
ChatGPT31.3%
23 distinct products
n = 32 answers
Ad rate
75%ChatGPT
16 ads · 9 advertisers
n = 16 answers
Opportunity
71
High
71 / 100
- Demand
- p79
- Open
- 90
- Ads
- 75
n = 32 answers
Subcategories
11 subcategories · size = AI demand · colour = opportunity
86Painting Consumables50.3%286.3K AI asks / mo49Lubricants26.9%152.7K AI asks / mo69Chemicals16.6%94.3K AI asks / mo30Masonry Consumables4.2%23.8K AI asks / moSolder & Flux1.6%Plumbing Primer
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 32 answers32 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Building Consumables answers
n = 16 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 263Leader 5%Top 3 10%
Fragmented: no brand dominates. The top 3 hold 10% of mentions; the leader 5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode16