Category · United States
Hardware
8.1M estimated AI asks a month. AI answers name 797 brands with no clear leader, show native product carousels in 27.5% of AI Mode and 33.3% of ChatGPT answers, and carry ads in 37.5% of ChatGPT answers.
Taxonomy #632Level 1n = 678 answers678 promptsupdated Oct 28, 2026AI Mode339ChatGPT339
AI demand / mo
8.1M
19.5M Google searches
CPC $2.43 · High comp.
12-month trend
+1%
Peak Apr
Oct 2025 – Sep 2026
Brands seen
797
Fragmented · HHI 31
n = 339 answers
Native catalog
AI Mode27.5%
ChatGPT33.3%
816 distinct products
n = 678 answers
Ad rate
37.5%ChatGPT
146 ads · 20+ advertisers
n = 339 answers
Opportunity
75
High
75 / 100
- Demand
- p75
- Open
- 93
- Ads
- 38
n = 678 answers
Subcategories
15 subcategories · size = AI demand · colour = opportunity
95Tools33.8%2.7M AI asks / mo85Hardware Accessories17.3%1.4M AI asks / mo86Building Materials15.9%1.3M AI asks / mo81Plumbing13.1%1.1M AI asks / mo71Building Consumables7%568.8K AI asks / mo79Power & Electrical Supplies5.8%470.9K AI asks / mo59Fencing & Barriers2%162K AI asks / mo56Tool Accessories1.5%124.2K AI asks / mo16Heating, Ventilation & Air Conditioning1.4%114.5K AI asks / moFuel0.9%
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 678 answers678 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Hardware answers
n = 339 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 31Leader 2.4%Top 3 6.9%
Fragmented: no brand dominates. The top 3 hold 6.9% of mentions; the leader 2.4%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode339