Category · United States
Shaving & Grooming
366.3K estimated AI asks a month. AI answers name 39 brands with no clear leader and show native product carousels in 50% of AI Mode and 25% of ChatGPT answers.
Taxonomy #528Level 3n = 32 answers32 promptsupdated Oct 28, 2026AI Mode16ChatGPT16
AI demand / mo
366.3K
882.7K Google searches
CPC $1.19 · High comp.
12-month trend
+6%
Peak Feb
Oct 2025 – Sep 2026
Brands seen
39
Fragmented · HHI 321
n = 16 answers
Native catalog
AI Mode50%
ChatGPT25%
43 distinct products
n = 32 answers
Ad rate
0%ChatGPT
No ads captured
n = 16 answers
Opportunity
99
High
99 / 100
- Demand
- p95
- Open
- 81
- Ads
- 0
n = 32 answers
Subcategories
13 subcategories · size = AI demand · colour = opportunity
97Hair Clippers & Trimmers62.3%228.3K AI asks / mo98Hair Removal18.3%67.2K AI asks / mo78Electric Razors6.9%25.1K AI asks / mo75Shaving Cream5.6%20.5K AI asks / mo62Styptic Pencils2.1%7.5K AI asks / mo58Aftershave1.7%6.1K AI asks / moHair Clipper & Trimmer Accessories
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 32 answers32 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Shaving & Grooming answers
n = 16 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 321Leader 8.3%Top 3 18.8%
Fragmented: no brand dominates. The top 3 hold 18.8% of mentions; the leader 8.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode16