Category · United States
Emergency Preparedness
20.3K estimated AI asks a month. AI answers name 19 brands with no clear leader, show native product carousels in 50% of AI Mode answers, and carry ads in 50% of ChatGPT answers.
Taxonomy #5835Level 2n = 8 answers8 promptsupdated Oct 28, 2026Low sampleAI Mode4ChatGPT4
AI demand / mo
20.3K
48.9K Google searches
CPC $1.30 · High comp.
12-month trend
−10%
Peak Apr
Oct 2025 – Sep 2026
Brands seen
19
Fragmented · HHI 550
n = 4 answers
Native catalog
AI Mode50%
ChatGPT0%
7 distinct products
n = 8 answers
Ad rate
50%ChatGPT
2 ads · 1 advertiser
n = 4 answers
Opportunity
32
Low
32 / 100
- Demand
- p27
- Open
- 80
- Ads
- 50
n = 8 answers
Subcategories
5 subcategories · size = AI demand · colour = opportunity
58Emergency Tools & Kits55.4%11.2K AI asks / mo42Emergency Blankets20.3%4.1K AI asks / mo7Emergency Food Kits16.6%3.4K AI asks / moFurniture Anchors5.9%Earthquake Alarms1.8%
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 8 answers8 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Emergency Preparedness answers
n = 4 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 550Leader 10%Top 3 20%
Fragmented: no brand dominates. The top 3 hold 20% of mentions; the leader 10%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode4