Category · United States
Home & Garden
16.7M estimated AI asks a month. AI answers name 1,646 brands with no clear leader, show native product carousels in 35.3% of AI Mode and 31.7% of ChatGPT answers, and carry ads in 35.4% of ChatGPT answers.
Taxonomy #536Level 1n = 1,388 answers1,388 promptsupdated Oct 28, 2026AI Mode694ChatGPT694
AI demand / mo
16.7M
40.2M Google searches
CPC $1.92 · High comp.
12-month trend
−10%
Peak Nov
Oct 2025 – Sep 2026
Brands seen
1,646
Fragmented · HHI 14
n = 694 answers
Native catalog
AI Mode35.3%
ChatGPT31.7%
2K distinct products
n = 1,388 answers
Ad rate
35.4%ChatGPT
257 ads · 20+ advertisers
n = 694 answers
Opportunity
97
High
97 / 100
- Demand
- p94
- Open
- 97
- Ads
- 35
n = 1,388 answers
Subcategories
21 subcategories · size = AI demand · colour = opportunity
93Kitchen & Dining31.2%5.2M AI asks / mo98Decor16.7%2.8M AI asks / mo94Lawn & Garden12.3%2.1M AI asks / mo89Household Appliances9%1.5M AI asks / mo88Household Supplies8.8%1.5M AI asks / mo86Plants6.6%1.1M AI asks / mo83Pool & Spa3.3%552K AI asks / mo67Linens & Bedding3%503.1K AI asks / mo66Lighting2.4%393.4K AI asks / mo63Flood, Fire & Gas Safety1.7%291.6K AI asks / mo74Bathroom Accessories1.7%288.3K AI asks / moHousehold Appliance Accessories1%
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 1,388 answers1,388 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Home & Garden answers
n = 694 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 14Leader 1.1%Top 3 3.1%
Fragmented: no brand dominates. The top 3 hold 3.1% of mentions; the leader 1.1%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode694