Category · United States
Pens & Pencils
125.2K estimated AI asks a month. AI answers name 8 brands with no clear leader, show native product carousels in 75% of AI Mode and 25% of ChatGPT answers, and carry ads in 75% of ChatGPT answers.
Taxonomy #6065Level 4n = 8 answers8 promptsupdated Oct 28, 2026Low sampleAI Mode4ChatGPT4
AI demand / mo
125.2K
301.7K Google searches
CPC $4.89 · High comp.
12-month trend
−12%
Peak Feb
Oct 2025 – Sep 2026
Brands seen
8
Fragmented · HHI 1,250
n = 4 answers
Native catalog
AI Mode75%
ChatGPT25%
11 distinct products
n = 8 answers
Ad rate
75%ChatGPT
4 ads · 2 advertisers
n = 4 answers
Opportunity
76
High
76 / 100
- Demand
- p96
- Open
- 63
- Ads
- 75
n = 8 answers
Subcategories
3 subcategories · size = AI demand · colour = opportunity
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 8 answers8 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Pens & Pencils answers
n = 4 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 1,250Leader 12.5%Top 3 37.5%
Fragmented: no brand dominates. The top 3 hold 37.5% of mentions; the leader 12.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode4