Category · United States
Kitchen Appliances
2.4M estimated AI asks a month. AI answers name 155 brands with no clear leader, show native product carousels in 57.4% of AI Mode and 27.7% of ChatGPT answers, and carry ads in 40% of ChatGPT answers.
Taxonomy #730Level 3n = 130 answers130 promptsupdated Oct 28, 2026AI Mode65ChatGPT65
AI demand / mo
2.4M
5.7M Google searches
CPC $1.16 · High comp.
12-month trend
−19%
Peak Nov
Oct 2025 – Sep 2026
Brands seen
155
Fragmented · HHI 133
n = 65 answers
Native catalog
AI Mode57.4%
ChatGPT27.7%
209 distinct products
n = 130 answers
Ad rate
40%ChatGPT
26 ads · 18 advertisers
n = 65 answers
Opportunity
97
High
97 / 100
- Demand
- p100
- Open
- 87
- Ads
- 40
n = 130 answers
Subcategories
52 subcategories · size = AI demand · colour = opportunity
60Refrigerators11.8%279.3K AI asks / mo99Coffee Makers & Espresso Machines11.5%272K AI asks / mo90Food Cookers & Steamers9.6%227.4K AI asks / mo96Microwave Ovens7.9%186.8K AI asks / mo78Toasters & Grills6.5%153.9K AI asks / mo56Dishwashers5.3%124.9K AI asks / mo50Outdoor Grills3.5%83.4K AI asks / mo49Garbage Disposals2.9%68.5K AI asks / mo49Water Filters2.9%68.5K AI asks / mo89Cooktops2.4%56K AI asks / mo89Freezers2.4%56K AI asks / mo89Ice Cream Makers2.4%56K AI asks / mo89Ice Makers2.4%56K AI asks / mo89Ovens2.4%56K AI asks / mo89Ranges2.4%56K AI asks / mo40Frozen Drink Makers1.9%86Juicers1.9%40Water Coolers1.9%Breadmakers1.6%Food Warmers1.5%Electric Kettles1.3%Popcorn Makers1.3%Vacuum Sealers1.3%
Other1.2%
Food DehydratorsHot Plates78Range Hoods1.1%75Cotton Candy Machines0.9%75Portable Cooking Stoves0.9%Deep Fryers0.7%Food Smokers0.7%Wine Fridges0.7%Food Grinders & MillsYogurt MakersSoda MakersWhat AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 130 answers130 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Kitchen Appliances answers
n = 65 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 133Leader 5.1%Top 3 13.1%
Fragmented: no brand dominates. The top 3 hold 13.1% of mentions; the leader 5.1%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode65