Category · United States
General Office Supplies
552.9K estimated AI asks a month. AI answers name 93 brands with no clear leader, show native product carousels in 26.1% of AI Mode and 44% of ChatGPT answers, and carry ads in 76% of ChatGPT answers.
Taxonomy #932Level 2n = 50 answers50 promptsupdated Oct 28, 2026AI Mode25ChatGPT25
AI demand / mo
552.9K
1.3M Google searches
CPC $3.46 · High comp.
12-month trend
+4%
Peak Feb
Oct 2025 – Sep 2026
Brands seen
93
Fragmented · HHI 117
n = 25 answers
Native catalog
AI Mode26.1%
ChatGPT44%
53 distinct products
n = 50 answers
Ad rate
76%ChatGPT
27 ads · 14 advertisers
n = 25 answers
Opportunity
72
High
72 / 100
- Demand
- p78
- Open
- 94
- Ads
- 76
n = 50 answers
Subcategories
12 subcategories · size = AI demand · colour = opportunity
93Paper Products77.6%429.2K AI asks / mo31Paper Clips & Clamps7%38.8K AI asks / mo22Erasers4.5%25.1K AI asks / mo22Rubber Bands4.5%25.1K AI asks / mo47Labels & Tags4.3%23.6K AI asks / mo
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 50 answers50 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in General Office Supplies answers
n = 25 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 117Leader 1.9%Top 3 5.7%
Fragmented: no brand dominates. The top 3 hold 5.7% of mentions; the leader 1.9%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode25