Visibility index · United States
Life insurance
15 AI answers to 5 prompts name 13 brands. State Farm leads with 12.5% of mentions; the top 3 hold 37.5%.
Level 3n = 15 answers5 promptsupdated Oct 19, 2026AI Mode4ChatGPT3AI Overviews3Gemini5
AI answers
15
5 prompts
Last run Oct 19, 2026
Brands seen
13
Top 3 hold 37.5%
n = 15 answers
Concentration
Fragmented
HHI 934 · leader 12.5%
Leader
State Farm
12.5% of mentions
Avg. position #4.7
Top engine
Gemini
33.3% of answers
4 engines sampled
Sources cited
40
Top: nerdwallet.com 22.5%
n = 15 answers
What AI answers show
Brands and sources in the sampled answers
n = 15 answers5 promptsOct 19, 2026
Brands AI recommends
Share of brand mentions in Life insurance answers
- 1State Farmavg. #4.712.5%10
- 2Banner Lifeavg. #2.912.5%10
- 3Mutual of Omahaavg. #5.612.5%10
- 4Northwestern Mutualavg. #2.911.3%9
- 5MassMutualavg. #5.510%8
n = 15 answers13 brands seen in total
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 934Leader 12.5%Top 3 37.5%
Fragmented: no brand dominates. The top 3 hold 37.5% of mentions; the leader 12.5%.
Answers behind the ranking
Every engine sampled
- Google AI Mode4
- ChatGPT3
- AI Overviews3
- Gemini5
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