Visibility index · United States
Home insurance
80 AI answers to 15 prompts name 31 brands. State Farm leads with 13.3% of mentions; the top 3 hold 33.1%.
Level 3n = 80 answers15 promptsupdated Oct 9, 2026AI Mode18ChatGPT20AI Overviews21Gemini21
AI answers
80
15 prompts
Last run Oct 9, 2026
Brands seen
31
Top 3 hold 33.1%
n = 80 answers
Concentration
Fragmented
HHI 650 · leader 13.3%
Leader
State Farm
13.3% of mentions
Avg. position #2.5
Top engine
AI Overviews
26.3% of answers
4 engines sampled
Sources cited
189
Top: cnbc.com 10.1%
n = 80 answers
What AI answers show
Brands and sources in the sampled answers
n = 80 answers15 promptsOct 9, 2026
Brands AI recommends
Share of brand mentions in Home insurance answers
- 1State Farmavg. #2.513.3%65
- 2USAAavg. #3.511.4%56
- 3Allstateavg. #3.88.4%41
- 4Amicaavg. #2.68%39
- 5Chubbavg. #4.06.9%34
n = 80 answers31 brands seen in total
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 650Leader 13.3%Top 3 33.1%
Fragmented: no brand dominates. The top 3 hold 33.1% of mentions; the leader 13.3%.
Answers behind the ranking
Every engine sampled
- Google AI Mode18
- ChatGPT20
- AI Overviews21
- Gemini21
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