Visibility index · United States
Beauty retailers
44 AI answers to 9 prompts name 19 brands. Ulta Beauty leads with 18.8% of mentions; the top 3 hold 49.5%.
Level 3n = 44 answers9 promptsupdated Oct 9, 2026AI Mode10ChatGPT12AI Overviews11Gemini11
AI answers
44
9 prompts
Last run Oct 9, 2026
Brands seen
19
Top 3 hold 49.5%
n = 44 answers
Concentration
Fragmented
HHI 1,084 · leader 18.8%
Leader
Ulta Beauty
18.8% of mentions
Avg. position #3.1
Top engine
ChatGPT
27.3% of answers
4 engines sampled
Sources cited
156
Top: ulta.com 12.2%
n = 44 answers
What AI answers show
Brands and sources in the sampled answers
n = 44 answers9 promptsOct 9, 2026
Brands AI recommends
Share of brand mentions in Beauty retailers answers
- 1Ulta Beautyavg. #3.118.8%41
- 2Sephoraavg. #4.218.4%40
- 3Targetavg. #6.312.4%27
- 4Amazonavg. #10.28.3%18
- 5Dermstoreavg. #4.97.3%16
n = 44 answers19 brands seen in total
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 1,084Leader 18.8%Top 3 49.5%
Fragmented: no brand dominates. The top 3 hold 49.5% of mentions; the leader 18.8%.
Answers behind the ranking
Every engine sampled
- Google AI Mode10
- ChatGPT12
- AI Overviews11
- Gemini11
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