Compare · Google taxonomy #1011
Outdoor Recreation
Actividades al aire libre · Sporting Goods
n = 834 answers834 promptsOct 28, 2026Mexico
Actividades al aire libre
n = 150 answers150 promptsOct 27, 2026Leader Shimano2.7%
United States
Outdoor Recreation
n = 518 answers518 promptsOct 28, 2026Leader Shimano2.3%
Spain
Actividades al aire libre
n = 166 answers166 promptsOct 28, 2026Leader Shimano1.5%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 13× higher in the US (5M asks a month) than in Spain (389.6K).
- Search demand is growing in Spain (+15%) but shrinking in Mexico (−6%).
- Shimano is the brand AI names most in all three countries.
- ChatGPT shows ads in 19.7% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 1.8× more often in the US (23.2% of answers) than in Mexico (12.8%).
- Only Shimano makes the top 5 in all three countries; the rest of each ranking is local.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
438.5K
5M
389.6K
Google searches / month
1.1M
12.1M
938.8K
Search trend
down −6%
Peak: Apr 2026
up +2%
Peak: Jun 2026
up +15%
Peak: Sep 2026
Cost per click
MX$2.89
High competition
$0.89
High competition
€0.16
High competition
Shopping carousel
12.8%
AI Mode 14.9% · ChatGPT 10.7%
23.2%
AI Mode 25.5% · ChatGPT 20.8%
18.1%
AI Mode 14.5% · ChatGPT 21.7%
Ads in answers
18.7%
14 ads seen
19.7%
51 ads seen
0%
0 ads seen
Brands named
168
Top 3 hold 6.5%
626
Top 3 hold 5.5%
175
Top 3 hold 4.6%
Concentration
Fragmented
HHI 70
Fragmented
HHI 29
Fragmented
HHI 64
Products in carousels
59
Median MX$984
495
Median $64.99
299
Median €109
Opportunity
High100
High99
High99
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
168 brands
United States
626 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
59 products
- 1Mercado Libre26.1%20
- 2Amazon25%16
- 3Decathlon6.8%6
United States
495 products
- 1Walmart7%27
- 2REI5.9%32
- 3Amazon4%15
Spain
299 products
- 1Decathlon15.8%38
- 2Amazon14.9%17
- 3SkatePro3.3%3
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure