Category · Mexico
Outdoor Recreation
438.5K estimated AI asks a month. AI answers name 168 brands with no clear leader, show native product carousels in 14.9% of AI Mode and 10.7% of ChatGPT answers, and carry ads in 18.7% of ChatGPT answers.
Taxonomy #1011Level 2n = 150 answers150 promptsupdated Oct 27, 2026AI Mode75ChatGPT75
AI demand / mo
438.5K
1.1M Google searches
CPC MX$2.89 · High comp.
12-month trend
−6%
Peak Apr
Oct 2025 – Sep 2026
Brands seen
168
Fragmented · HHI 70
n = 75 answers
Native catalog
AI Mode14.9%
ChatGPT10.7%
59 distinct products
n = 150 answers
Ad rate
18.7%ChatGPT
14 ads · 6 advertisers
n = 75 answers
Opportunity
100
High
100 / 100
- Demand
- p97
- Open
- 94
- Ads
- 19
n = 150 answers
Subcategories
17 subcategories · size = AI demand · colour = opportunity
98Cycling32.2%141.3K AI asks / mo100Boating & Water Sports21.8%95.4K AI asks / mo99Camping & Hiking17.3%76K AI asks / mo88Riding Scooters7%30.7K AI asks / mo96Fishing6.2%27.4K AI asks / mo89Equestrian3.5%15.2K AI asks / mo34Climbing3.2%14.2K AI asks / mo78Inline & Roller Skating2.5%10.9K AI asks / moHunting & Shooting1.5%69Outdoor Games1.2%66Hang Gliding & Skydiving1.1%Winter Sports & Activities
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 150 answers150 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Outdoor Recreation answers
n = 75 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 70Leader 2.7%Top 3 6.5%
Fragmented: no brand dominates. The top 3 hold 6.5% of mentions; the leader 2.7%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode75