Category · Spain
Outdoor Recreation
389.6K estimated AI asks a month. AI answers name 175 brands with no clear leader and show native product carousels in 14.5% of AI Mode and 21.7% of ChatGPT answers.
Taxonomy #1011Level 2n = 166 answers166 promptsupdated Oct 28, 2026AI Mode83ChatGPT83
AI demand / mo
389.6K
938.8K Google searches
CPC €0.16 · High comp.
12-month trend
+15%
Peak Sep
Oct 2025 – Sep 2026
Brands seen
175
Fragmented · HHI 64
n = 83 answers
Native catalog
AI Mode14.5%
ChatGPT21.7%
299 distinct products
n = 166 answers
Ad rate
0%ChatGPT
No ads captured
n = 83 answers
Opportunity
99
High
99 / 100
- Demand
- p98
- Open
- 95
- Ads
- 0
n = 166 answers
Subcategories
17 subcategories · size = AI demand · colour = opportunity
99Boating & Water Sports39.6%154.1K AI asks / mo99Cycling18.8%73.4K AI asks / mo95Camping & Hiking14.4%56K AI asks / mo7Fishing5.7%22.2K AI asks / mo82Riding Scooters5.3%20.5K AI asks / mo91Winter Sports & Activities3.9%15.4K AI asks / mo91Outdoor Games2.9%11.1K AI asks / mo89Equestrian1.9%47Climbing1.9%62Inline & Roller Skating1.4%62Hang Gliding & Skydiving1.4%43Golf1.3%Skateboarding1.1%
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 166 answers166 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Outdoor Recreation answers
n = 83 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 64Leader 1.5%Top 3 4.6%
Fragmented: no brand dominates. The top 3 hold 4.6% of mentions; the leader 1.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode83