Compare · Google taxonomy #1143
Surfing Surf · Sporting Goods › Outdoor Recreation › Boating & Water Sports
n = 32 answers · 32 prompts · Oct 28, 2026 Mexico
Surf
n = 8 answers · 8 prompts · Oct 27, 2026 Open BS Leader Bio Surf Camp 4.5% United States
Surfing
n = 16 answers · 16 prompts · Oct 28, 2026 Open F Leader FCS 13%
Spain
Surf
n = 8 answers · 8 prompts · Oct 28, 2026 Open H Leader Hubboards 7.7%
What's different Generated from the numbers below; each line only appears when both sides have enough data.
AI demand is 43× higher in the US (142.3K asks a month) than in Mexico (3.3K). AI answers show a shopping carousel 31.3% of the time in the US, but almost never in Spain (0%). A different brand leads in each country: Bio Surf Camp in Mexico, FCS in the US and Hubboards in Spain. ChatGPT shows ads in 12.5% of these answers in the US vs 0% in Spain. Search demand is growing in every country (+18% to +90% year on year). A different store leads the shopping carousels in each country: Amazon in Mexico, Cleanline Surf in the US and Decathlon in Spain. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
MX$2.69
Medium competition
25%
AI Mode 50% · ChatGPT 0%
31.3%
AI Mode 37.5% · ChatGPT 25%
0%
AI Mode 0% · ChatGPT 0%
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 32 answers32 promptsOct 28, 2026
