Category · United States
Surfing
142.3K estimated AI asks a month. AI answers name 21 brands with no clear leader, show native product carousels in 37.5% of AI Mode and 25% of ChatGPT answers, and carry ads in 12.5% of ChatGPT answers.
Taxonomy #1143Level 4n = 16 answers16 promptsupdated Oct 28, 2026AI Mode8ChatGPT8
AI demand / mo
142.3K
343K Google searches
CPC $0.83 · High comp.
12-month trend
+90%
Peak May
Oct 2025 – Sep 2026
Brands seen
21
Fragmented · HHI 548
n = 8 answers
Native catalog
AI Mode37.5%
ChatGPT25%
15 distinct products
n = 16 answers
Ad rate
12.5%ChatGPT
1 ad · 1 advertiser
n = 8 answers
Opportunity
99
High
99 / 100
- Demand
- p96
- Open
- 78
- Ads
- 13
n = 16 answers
Subcategories
10 subcategories · size = AI demand · colour = opportunity
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 16 answers16 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Surfing answers
n = 8 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 548Leader 13%Top 3 21.7%
Fragmented: no brand dominates. The top 3 hold 21.7% of mentions; the leader 13%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode8