Category · Mexico
Surfing
3.3K estimated AI asks a month. AI answers name 22 brands with no clear leader and show native product carousels in 50% of AI Mode answers.
Taxonomy #1143Level 4n = 8 answers8 promptsupdated Oct 27, 2026Low sampleAI Mode4ChatGPT4
AI demand / mo
3.3K
7.9K Google searches
CPC MX$2.69 · Medium comp.
12-month trend
+35%
Peak Jan
Oct 2025 – Sep 2026
Brands seen
22
Fragmented · HHI 455
n = 4 answers
Native catalog
AI Mode50%
ChatGPT0%
3 distinct products
n = 8 answers
Ad rate
0%ChatGPT
No ads captured
n = 4 answers
Opportunity
99
High
99 / 100
- Demand
- p80
- Open
- 86
- Ads
- 0
n = 8 answers
Subcategories
10 subcategories · size = AI demand · colour = opportunity
52Surfboards30.4%996 AI asks / mo48Bodyboards24%788 AI asks / mo48Skimboards24%788 AI asks / mo45Paddleboards20.2%664 AI asks / moSurfboard Wax
2 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 8 answers8 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Surfing answers
n = 4 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 455Leader 4.5%Top 3 13.6%
Fragmented: no brand dominates. The top 3 hold 13.6% of mentions; the leader 4.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode4