Category · Spain
Toys
208.1K estimated AI asks a month. AI answers name 78 brands with no clear leader and show native product carousels in 16.2% of ChatGPT answers.
Taxonomy #1253Level 2n = 74 answers54 promptsupdated Oct 28, 2026AI Mode27ChatGPT37AI Overviews10
AI demand / mo
208.1K
501.4K Google searches
CPC €0.19 · High comp.
12-month trend
+28%
Peak Feb
Oct 2025 – Sep 2026
Brands seen
78
Fragmented · HHI 130
n = 37 answers
Native catalog
AI Mode0%
ChatGPT16.2%
18 distinct products
n = 64 answers
Ad rate
0%ChatGPT
No ads captured
n = 37 answers
Opportunity
94
High
94 / 100
- Demand
- p93
- Open
- 95
- Ads
- 0
n = 74 answers
Subcategories
28 subcategories · size = AI demand · colour = opportunity
99Dolls, Playsets & Toy Figures77.1%160.5K AI asks / mo79Visual Toys6.7%14K AI asks / mo85Activity Toys4.1%8.5K AI asks / mo0Sports Toys2.4%5.1K AI asks / moArt & Drawing Toys2.2%Play Vehicles1.8%Pretend Play1.7%Remote Control Toys1.5%Building ToysRiding Toys
5 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 74 answers54 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Toys answers
n = 37 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 130Leader 2.5%Top 3 5.1%
Fragmented: no brand dominates. The top 3 hold 5.1% of mentions; the leader 2.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode27
- AI Overviews10