Compare · Google taxonomy #2915
Personal Care
Cuidado personal · Health & Beauty
n = 700 answers660 promptsOct 28, 2026Mexico
Cuidado personal
n = 192 answers172 promptsOct 27, 2026Leader La Roche-Posay1.6%
United States
Personal Care
n = 338 answers338 promptsOct 28, 2026Leader Maybelline0.8%
Spain
Cuidado personal
n = 170 answers150 promptsOct 28, 2026Leader La Roche-Posay2%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 12× higher in the US (3.7M asks a month) than in Spain (294.4K).
- ChatGPT shows ads in 42.7% of these answers in Mexico vs 0% in Spain.
- Shopping carousels show up 3.3× more often in the US (33.2% of answers) than in Mexico (10.2%).
- La Roche-Posay leads in Mexico and Spain; Maybelline in the US.
- Only La Roche-Posay makes the top 5 in all three countries; the rest of each ranking is local.
- Amazon leads the shopping carousels in Mexico and Spain; Walmart in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
691.2K
3.7M
294.4K
Google searches / month
1.7M
8.9M
709.4K
Search trend
up +3%
Peak: Feb 2026
down −17%
Peak: Oct 2025
down −12%
Peak: Oct 2025
Cost per click
MX$4.28
High competition
$2.66
High competition
€0.37
High competition
Shopping carousel
10.2%
AI Mode 15.7% · ChatGPT 5.2%
33.2%
AI Mode 46.3% · ChatGPT 20.1%
11.5%
AI Mode 11.1% · ChatGPT 11.8%
Ads in answers
42.7%
41 ads seen
26.6%
45 ads seen
0%
0 ads seen
Brands named
170
Top 3 hold 3.7%
499
Top 3 hold 2.1%
138
Top 3 hold 5.3%
Concentration
Fragmented
HHI 64
Fragmented
HHI 25
Fragmented
HHI 80
Products in carousels
64
Median MX$174
511
Median $18.97
142
Median €32.80
Opportunity
High96
High99
High98
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
170 brands
United States
499 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
64 products
- 1Amazon22.5%20
- 2Farmacias del Ahorro11.7%12
- 3Mercado Libre9.2%11
United States
511 products
- 1Walmart15.5%63
- 2Ulta Beauty8.3%33
- 3Amazon6.7%17
Spain
142 products
- 1Amazon23.3%14
- 2Druni6.4%10
- 3Primor5.2%9
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure