Category · Spain
Personal Care
294.4K estimated AI asks a month. AI answers name 138 brands with no clear leader and show native product carousels in 11.1% of AI Mode and 11.8% of ChatGPT answers.
Taxonomy #2915Level 2n = 170 answers150 promptsupdated Oct 28, 2026AI Mode75ChatGPT85AI Overviews10
AI demand / mo
294.4K
709.4K Google searches
CPC €0.37 · High comp.
12-month trend
−12%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
138
Fragmented · HHI 80
n = 85 answers
Native catalog
AI Mode11.1%
ChatGPT11.8%
142 distinct products
n = 160 answers
Ad rate
0%ChatGPT
No ads captured
n = 85 answers
Opportunity
98
High
98 / 100
- Demand
- p97
- Open
- 95
- Ads
- 0
n = 170 answers
Subcategories
19 subcategories · size = AI demand · colour = opportunity
99Cosmetics30.8%90.6K AI asks / mo90Hair Care23.7%69.7K AI asks / mo87Oral Care14.3%42.1K AI asks / mo97Vision Care10.1%29.8K AI asks / mo82Shaving & Grooming6%17.6K AI asks / moDeodorant & Anti-Perspirant3%68Enema Kits & Supplies2.6%7.5K AI asks / mo65Foot Care2.4%7K AI asks / mo75Feminine Sanitary Supplies2.3%6.9K AI asks / mo50Ear Care1.3%Sleeping Aids1.3%Massage & RelaxationTweezers0.8%
2 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 170 answers150 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Personal Care answers
n = 85 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 80Leader 2%Top 3 5.3%
Fragmented: no brand dominates. The top 3 hold 5.3% of mentions; the leader 2%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode75
- AI Overviews10