Category · Mexico
Personal Care
691.2K estimated AI asks a month. AI answers name 170 brands with no clear leader, show native product carousels in 15.7% of AI Mode and 5.2% of ChatGPT answers, and carry ads in 42.7% of ChatGPT answers.
Taxonomy #2915Level 2n = 192 answers172 promptsupdated Oct 27, 2026AI Mode86ChatGPT96AI Overviews10
AI demand / mo
691.2K
1.7M Google searches
CPC MX$4.28 · High comp.
12-month trend
+3%
Peak Feb
Oct 2025 – Sep 2026
Brands seen
170
Fragmented · HHI 64
n = 96 answers
Native catalog
AI Mode15.7%
ChatGPT5.2%
64 distinct products
n = 182 answers
Ad rate
42.7%ChatGPT
41 ads · 12 advertisers
n = 96 answers
Opportunity
96
High
96 / 100
- Demand
- p99
- Open
- 96
- Ads
- 43
n = 192 answers
Subcategories
19 subcategories · size = AI demand · colour = opportunity
99Cosmetics34%234.9K AI asks / mo94Hair Care20.4%141.1K AI asks / mo58Oral Care11%75.9K AI asks / mo91Vision Care8.7%60.2K AI asks / mo58Deodorant & Anti-Perspirant6.1%41.9K AI asks / mo48Feminine Sanitary Supplies5.4%37.2K AI asks / mo95Shaving & Grooming4.3%29.8K AI asks / mo24Enema Kits & Supplies3%20.5K AI asks / mo50Ear Care2.5%75Personal Lubricants1.3%47Massage & Relaxation1.3%Sleeping Aids1.2%Foot Care0.7%
3 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 192 answers172 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Personal Care answers
n = 96 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 64Leader 1.6%Top 3 3.7%
Fragmented: no brand dominates. The top 3 hold 3.7% of mentions; the leader 1.6%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode86
- AI Overviews10