Compare · Google taxonomy #473
Cosmetics
Cosméticos · Health & Beauty › Personal Care
n = 314 answers302 promptsOct 28, 2026Mexico
Cosméticos
n = 84 answers78 promptsOct 27, 2026Leader Real Techniques2%
United States
Cosmetics
n = 156 answers156 promptsOct 28, 2026Leader Maybelline1.7%
Spain
Cosméticos
n = 74 answers68 promptsOct 28, 2026Leader La Roche-Posay4.1%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 15× higher in the US (1.4M asks a month) than in Spain (90.6K).
- Search demand is growing in Mexico (+7%) but shrinking in the US (−36%) and Spain (−11%).
- Shopping carousels show up 3.7× more often in the US (32.3% of answers) than in Spain (8.8%).
- ChatGPT shows ads in 38.1% of these answers in Mexico vs 0% in Spain.
- A different brand leads in each country: Real Techniques in Mexico, Maybelline in the US and La Roche-Posay in Spain.
- Only La Roche-Posay makes the top 5 in all three countries; the rest of each ranking is local.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
234.9K
1.4M
90.6K
Google searches / month
566K
3.4M
218.2K
Search trend
up +7%
Peak: Feb 2026
down −36%
Peak: Oct 2025
down −11%
Peak: Oct 2025
Cost per click
MX$2.91
High competition
$1.27
High competition
€0.16
High competition
Shopping carousel
11.1%
AI Mode 17.9% · ChatGPT 4.8%
32.3%
AI Mode 42.7% · ChatGPT 21.8%
8.8%
AI Mode 12.5% · ChatGPT 5.4%
Ads in answers
38.1%
16 ads seen
32.1%
25 ads seen
0%
0 ads seen
Brands named
88
Top 3 hold 6.1%
226
Top 3 hold 4.5%
66
Top 3 hold 9.5%
Concentration
Fragmented
HHI 123
Fragmented
HHI 56
Fragmented
HHI 168
Products in carousels
29
Median MX$143
240
Median $17.99
30
Median €10.98
Opportunity
High99
High99
High99
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
88 brands
United States
226 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
29 products
United States
240 products
Spain
30 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure