Category · Spain
Cosmetics
90.6K estimated AI asks a month. AI answers name 66 brands with no clear leader and show native product carousels in 12.5% of AI Mode and 5.4% of ChatGPT answers.
Taxonomy #473Level 3n = 74 answers68 promptsupdated Oct 28, 2026AI Mode34ChatGPT37AI Overviews3
AI demand / mo
90.6K
218.2K Google searches
CPC €0.16 · High comp.
12-month trend
−11%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
66
Fragmented · HHI 168
n = 37 answers
Native catalog
AI Mode12.5%
ChatGPT5.4%
30 distinct products
n = 71 answers
Ad rate
0%ChatGPT
No ads captured
n = 37 answers
Opportunity
99
High
99 / 100
- Demand
- p99
- Open
- 91
- Ads
- 0
n = 74 answers
Subcategories
9 subcategories · size = AI demand · colour = opportunity
98Skin Care27.4%24.8K AI asks / mo98Makeup19.2%17.4K AI asks / mo98Cosmetic Tools17.6%16K AI asks / mo89Perfume & Cologne15.2%13.7K AI asks / mo89Nail Care13.5%12.2K AI asks / mo50Bath & Body5.4%4.9K AI asks / mo19Bath & Body Gift Sets0.9%Cosmetic Sets
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 74 answers68 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Cosmetics answers
n = 37 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 168Leader 4.1%Top 3 9.5%
Fragmented: no brand dominates. The top 3 hold 9.5% of mentions; the leader 4.1%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode34
- AI Overviews3