Category · Mexico
Cosmetics
234.9K estimated AI asks a month. AI answers name 88 brands with no clear leader, show native product carousels in 17.9% of AI Mode and 4.8% of ChatGPT answers, and carry ads in 38.1% of ChatGPT answers.
Taxonomy #473Level 3n = 84 answers78 promptsupdated Oct 27, 2026AI Mode39ChatGPT42AI Overviews3
AI demand / mo
234.9K
566K Google searches
CPC MX$2.91 · High comp.
12-month trend
+7%
Peak Feb
Oct 2025 – Sep 2026
Brands seen
88
Fragmented · HHI 123
n = 42 answers
Native catalog
AI Mode17.9%
ChatGPT4.8%
29 distinct products
n = 81 answers
Ad rate
38.1%ChatGPT
16 ads · 4 advertisers
n = 42 answers
Opportunity
99
High
99 / 100
- Demand
- p100
- Open
- 94
- Ads
- 38
n = 84 answers
Subcategories
9 subcategories · size = AI demand · colour = opportunity
99Skin Care39.3%92.3K AI asks / mo78Makeup19.4%45.5K AI asks / mo100Cosmetic Tools16.8%39.4K AI asks / mo94Perfume & Cologne10.7%25.1K AI asks / mo57Nail Care8.5%19.9K AI asks / mo94Bath & Body5.2%12.3K AI asks / mo
2 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 84 answers78 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Cosmetics answers
n = 42 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 123Leader 2%Top 3 6.1%
Fragmented: no brand dominates. The top 3 hold 6.1% of mentions; the leader 2%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode39
- AI Overviews3