Mexico
Desodorantes y antitranspirantes
n = 6 answers · 4 prompts · Oct 27, 2026 Open DI Leader Dry Idea 14.3%
United States
Deodorant & Anti-Perspirant
n = 4 answers · 4 prompts · Oct 28, 2026 Open D Leader Dove 20% Spain
Desodorantes y antitranspirantes
n = 6 answers · 4 prompts · Oct 28, 2026 Open R Leader Rexona 20% What's different Generated from the numbers below; each line only appears when both sides have enough data.
ChatGPT shows ads in 100% of these answers in the US vs 0% in Spain. AI demand is 19× higher in the US (166.8K asks a month) than in Spain (8.7K). AI answers show a shopping carousel 50% of the time in the US, but almost never in Spain (0%). A different brand leads in each country: Dry Idea in Mexico, Dove in the US and Rexona in Spain. Search demand is growing in every country (+15% to +43% year on year). A different store leads the shopping carousels in each country: Amazon in Mexico, Walmart in the US and Primor in Spain. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
20%
AI Mode 50% · ChatGPT 0%
50%
AI Mode 100% · ChatGPT 0%
0%
AI Mode 0% · ChatGPT 0%
Not enough data
Needs more answers
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 16 answers12 promptsOct 28, 2026
