Category · Mexico
Deodorant & Anti-Perspirant
41.9K estimated AI asks a month. AI answers name 7 brands with no clear leader, show native product carousels in 50% of AI Mode answers, and carry ads in 66.7% of ChatGPT answers.
Taxonomy #484Level 3n = 6 answers4 promptsupdated Oct 27, 2026Low sampleAI Mode2ChatGPT3AI Overviews1
AI demand / mo
41.9K
101K Google searches
CPC MX$1.94 · High comp.
12-month trend
+43%
Peak Jan
Oct 2025 – Sep 2026
Brands seen
7
Fragmented · HHI 1,429
n = 3 answers
Native catalog
AI Mode50%
ChatGPT0%
5 distinct products
n = 5 answers
Ad rate
66.7%ChatGPT
2 ads · 2 advertisers
n = 3 answers
Opportunity
58
Medium
58 / 100
- Demand
- p95
- Open
- 57
- Ads
- 67
n = 6 answers
Subcategories
2 subcategories · size = AI demand · colour = opportunity
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 6 answers4 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Deodorant & Anti-Perspirant answers
n = 3 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 1,429Leader 14.3%Top 3 42.9%
Fragmented: no brand dominates. The top 3 hold 42.9% of mentions; the leader 14.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode2
- AI Overviews1