Mexico
Cuidado capilar
n = 22 answers · 16 prompts · Oct 27, 2026 Open B Leader BaBylissPRO 10% United States
Hair Care
n = 36 answers · 36 prompts · Oct 28, 2026 Open O Leader Olaplex 2.5% Spain
Cuidado capilar
n = 24 answers · 18 prompts · Oct 28, 2026 Open G Leader GHD 18.8% What's different Generated from the numbers below; each line only appears when both sides have enough data.
Shopping carousels show up 8.2× more often in the US (43.5% of answers) than in Mexico (5.3%). AI demand is 7.1× higher in the US (498.1K asks a month) than in Spain (69.7K). ChatGPT shows ads in 36.4% of these answers in Mexico vs 0% in Spain. The top 3 brands hold 43.8% of mentions in Spain but 7.4% in the US: the US is the more open market. A different brand leads in each country: BaBylissPRO in Mexico, Olaplex in the US and GHD in Spain. Amazon leads the shopping carousels in Mexico and Spain; Walmart in the US. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
5.3%
AI Mode 0% · ChatGPT 9.1%
43.5%
AI Mode 64.7% · ChatGPT 22.2%
10.1%
AI Mode 12.5% · ChatGPT 8.3%
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 82 answers70 promptsOct 28, 2026
