69.7K estimated AI asks a month. AI answers name 12 brands with no clear leader and show native product carousels in 12.5% of AI Mode and 8.3% of ChatGPT answers.
13 subcategories · size = AI demand · colour = opportunity
2 subcategories without search demand data are listed in the .
Brands, stores, products, ads and sources in the sampled answers
Share of brand mentions in Hair Care answers
Fragmented: no brand dominates. The top 3 hold 43.8% of mentions; the leader 18.8%.
Product categories: Google answers only, for now
