Category · United States
Hair Care
498.1K estimated AI asks a month. AI answers name 75 brands with no clear leader, show native product carousels in 64.7% of AI Mode and 22.2% of ChatGPT answers, and carry ads in 16.7% of ChatGPT answers.
Taxonomy #486Level 3n = 36 answers36 promptsupdated Oct 28, 2026AI Mode18ChatGPT18
AI demand / mo
498.1K
1.2M Google searches
CPC $6.09 · High comp.
12-month trend
−11%
Peak Nov
Oct 2025 – Sep 2026
Brands seen
75
Fragmented · HHI 142
n = 18 answers
Native catalog
AI Mode64.7%
ChatGPT22.2%
92 distinct products
n = 36 answers
Ad rate
16.7%ChatGPT
3 ads · 3 advertisers
n = 18 answers
Opportunity
100
High
100 / 100
- Demand
- p97
- Open
- 93
- Ads
- 17
n = 36 answers
Subcategories
13 subcategories · size = AI demand · colour = opportunity
95Hair Loss Treatments30.7%152.7K AI asks / mo100Hair Styling Tools23%114.6K AI asks / mo80Shampoo & Conditioner21.4%106.7K AI asks / mo89Hair Color11.2%56K AI asks / mo36Hair Styling Products7.5%37.6K AI asks / moHair Color Removers1.5%Hair Shears1.5%60Hair Styling Tool Accessories1.4%6.8K AI asks / mo55Hair Coloring Accessories1%
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 36 answers36 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Hair Care answers
n = 18 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 142Leader 2.5%Top 3 7.4%
Fragmented: no brand dominates. The top 3 hold 7.4% of mentions; the leader 2.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode18