Compare · Google taxonomy #689
Lawn & Garden
Jardín · Home & Garden
n = 338 answers338 promptsOct 28, 2026Mexico
Jardín
n = 76 answers76 promptsOct 27, 2026Leader Stihl6.6%
United States
Lawn & Garden
n = 188 answers188 promptsOct 28, 2026Leader Ryobi3.3%
Spain
Jardín
n = 74 answers74 promptsOct 28, 2026Leader STIHL8.3%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 11× higher in the US (2.1M asks a month) than in Spain (194.5K).
- ChatGPT shows ads in 36.8% of these answers in Mexico vs 0% in Spain.
- Stihl leads in Mexico and Spain; Ryobi in the US.
- Shopping carousels show up 1.6× more often in the US (22% of answers) than in Spain (13.8%).
- Search demand is growing in every country (+12% to +62% year on year).
- A different store leads the shopping carousels in each country: Mercado Libre in Mexico, Home Depot in the US and Leroy Merlin in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
234K
2.1M
194.5K
Google searches / month
563.7K
5M
468.7K
Search trend
up +12%
Peak: Dec 2025
up +39%
Peak: Aug 2026
up +62%
Peak: Jul 2026
Cost per click
MX$4.94
High competition
$0.97
High competition
€0.27
High competition
Shopping carousel
14.7%
AI Mode 18.8% · ChatGPT 10.5%
22%
AI Mode 21.6% · ChatGPT 22.3%
13.8%
AI Mode 11.4% · ChatGPT 16.2%
Ads in answers
36.8%
14 ads seen
23.4%
22 ads seen
0%
0 ads seen
Brands named
50
Top 3 hold 18%
230
Top 3 hold 7.9%
52
Top 3 hold 16.7%
Concentration
Fragmented
HHI 261
Fragmented
HHI 78
Fragmented
HHI 250
Products in carousels
59
Median MX$1,803
143
Median $100
110
Median €93.42
Opportunity
High87
High94
High86
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
50 brands
United States
230 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
59 products
- 1Mercado Libre32.9%17
- 2Amazon19%4
- 3Home Depot13.9%8
United States
143 products
- 1Home Depot30.8%42
- 2Lowe's14.9%27
- 3Walmart8%14
Spain
110 products
- 1Leroy Merlin21.6%20
- 2Amazon13.7%10
- 3ManoMano6.5%5
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure