Category · United States
Lawn & Garden
2.1M estimated AI asks a month. AI answers name 230 brands with no clear leader, show native product carousels in 21.6% of AI Mode and 22.3% of ChatGPT answers, and carry ads in 23.4% of ChatGPT answers.
Taxonomy #689Level 2n = 188 answers188 promptsupdated Oct 28, 2026AI Mode94ChatGPT94
AI demand / mo
2.1M
5M Google searches
CPC $0.97 · High comp.
12-month trend
+39%
Peak Aug
Oct 2025 – Sep 2026
Brands seen
230
Fragmented · HHI 78
n = 94 answers
Native catalog
AI Mode21.6%
ChatGPT22.3%
143 distinct products
n = 188 answers
Ad rate
23.4%ChatGPT
22 ads · 20+ advertisers
n = 94 answers
Opportunity
94
High
94 / 100
- Demand
- p93
- Open
- 92
- Ads
- 23
n = 188 answers
Subcategories
6 subcategories · size = AI demand · colour = opportunity
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 188 answers188 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Lawn & Garden answers
n = 94 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 78Leader 3.3%Top 3 7.9%
Fragmented: no brand dominates. The top 3 hold 7.9% of mentions; the leader 3.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode94