Category · Mexico
Lawn & Garden
234K estimated AI asks a month. AI answers name 50 brands with no clear leader, show native product carousels in 18.8% of AI Mode and 10.5% of ChatGPT answers, and carry ads in 36.8% of ChatGPT answers.
Taxonomy #689Level 2n = 76 answers76 promptsupdated Oct 27, 2026AI Mode38ChatGPT38
AI demand / mo
234K
563.7K Google searches
CPC MX$4.94 · High comp.
12-month trend
+12%
Peak Dec
Oct 2025 – Sep 2026
Brands seen
50
Fragmented · HHI 261
n = 38 answers
Native catalog
AI Mode18.8%
ChatGPT10.5%
59 distinct products
n = 76 answers
Ad rate
36.8%ChatGPT
14 ads · 7 advertisers
n = 38 answers
Opportunity
87
High
87 / 100
- Demand
- p92
- Open
- 82
- Ads
- 37
n = 76 answers
Subcategories
6 subcategories · size = AI demand · colour = opportunity
96Gardening41.6%97.4K AI asks / mo79Outdoor Power Equipment28.9%67.6K AI asks / mo71Outdoor Living22%51.5K AI asks / mo77Watering & Irrigation6.6%15.4K AI asks / mo
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 76 answers76 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Lawn & Garden answers
n = 38 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 261Leader 6.6%Top 3 18%
Fragmented: no brand dominates. The top 3 hold 18% of mentions; the leader 6.6%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode38