Compare · Google taxonomy #988
Sporting Goods
Equipamiento deportivo
n = 1,380 answers1,380 promptsOct 28, 2026Mexico
Equipamiento deportivo
n = 262 answers262 promptsOct 27, 2026Leader Wilson3.3%
United States
Sporting Goods
n = 868 answers868 promptsOct 28, 2026Leader Shimano1.4%
Spain
Equipamiento deportivo
n = 250 answers250 promptsOct 28, 2026Leader Wilson1.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 12× higher in the US (9.4M asks a month) than in Spain (787.2K).
- ChatGPT shows ads in 24.4% of these answers in Mexico vs 0% in Spain.
- Shopping carousels show up 2.3× more often in the US (29.1% of answers) than in Mexico (12.5%).
- Best opportunity: the US, scoring 97 (high) against 69 in Mexico.
- Wilson leads in Mexico and Spain; Shimano in the US.
- 2 of the top 5 brands are the same in all three countries: Wilson and Shimano.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
816.9K
9.4M
787.2K
Google searches / month
2M
22.7M
1.9M
Search trend
down −3%
Peak: Apr 2026
up +1%
Peak: Apr 2026
up +5%
Peak: Aug 2026
Cost per click
MX$3.80
High competition
$1.01
High competition
€0.20
High competition
Shopping carousel
12.5%
AI Mode 14.4% · ChatGPT 10.7%
29.1%
AI Mode 29.4% · ChatGPT 28.8%
17.5%
AI Mode 11.8% · ChatGPT 23.2%
Ads in answers
24.4%
32 ads seen
21.7%
95 ads seen
0%
0 ads seen
Brands named
254
Top 3 hold 7%
982
Top 3 hold 3.3%
252
Top 3 hold 4.8%
Concentration
Fragmented
HHI 59
Fragmented
HHI 18
Fragmented
HHI 48
Products in carousels
97
Median MX$793
938
Median $82.49
400
Median €166
Opportunity
High69
High97
High88
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
982 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
97 products
- 1Amazon25.6%31
- 2Mercado Libre25%37
- 3Decathlon7.5%12
United States
938 products
- 1Walmart7%57
- 2Dick's Sporting Goods5.4%50
- 3REI3.1%32
Spain
400 products
- 1Decathlon17.6%57
- 2Amazon14.3%27
- 3SkatePro2.6%4
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure