Category · Spain
Sporting Goods
787.2K estimated AI asks a month. AI answers name 252 brands with no clear leader and show native product carousels in 11.8% of AI Mode and 23.2% of ChatGPT answers.
Taxonomy #988Level 1n = 250 answers250 promptsupdated Oct 28, 2026AI Mode125ChatGPT125
AI demand / mo
787.2K
1.9M Google searches
CPC €0.20 · High comp.
12-month trend
+5%
Peak Aug
Oct 2025 – Sep 2026
Brands seen
252
Fragmented · HHI 48
n = 125 answers
Native catalog
AI Mode11.8%
ChatGPT23.2%
400 distinct products
n = 250 answers
Ad rate
0%ChatGPT
No ads captured
n = 125 answers
Opportunity
88
High
88 / 100
- Demand
- p88
- Open
- 95
- Ads
- 0
n = 250 answers
Subcategories
4 subcategories · size = AI demand · colour = opportunity
99Outdoor Recreation49.5%389.6K AI asks / mo86Exercise & Fitness28%220.8K AI asks / mo82Indoor Games14.6%115K AI asks / mo77Athletics7.9%61.9K AI asks / mo
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 250 answers250 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Sporting Goods answers
n = 125 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 48Leader 1.7%Top 3 4.8%
Fragmented: no brand dominates. The top 3 hold 4.8% of mentions; the leader 1.7%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode125